Tutti Tuscan Grille

Brief: Drive traffic to restaurants and build brand awareness.

Action:

• Partnerships created with community groups to discuss healthy eating and fair-trade products.
• Series of competitions in local media to encourage trial and boost customer database.
• Restaurant reviews.
• Creative stunts, such as a barrel race – just as they do in Montepulciano!
• Customer Service Awards.
• Launch of I love Tutti facebook site.

Results:

• Glowing restaurant reviews.
• Sales have grown exponentially year-on-year.
• Over one thousand people entered competitions!
• Customer base has grown and remained loyal.
• Shortlisted for Customer Service Awards.
• Press coverage worth £75,000!

Read the cover article from the Braintree and Witham Times.

“Big Wave PR has helped us reach our business objectives,”
Rob Reeley