Patrick and Menzies

Patrick and Menzies is an Essex-based chain of opticians, specialising in niche areas of eye care.

Brief: Build brand awareness, talk up niche areas of care, gain new business, and win awards.

Action:

• Media relations campaign.
• Gain partnerships with leading sportsmen and women.
• Award applications.
• Develop website.

Results:

• Shortlisted for awards.
• Supported Cambridge University Boat Race Crew.
• Partnership with Olympic hurdler, Sarah Claxton.
• Gained new business meetings for major new clients.
• Boosted relationships with suppliers.
• Hits on website have doubled.
• Practices have had best sales figures in the midst of a recession.
• Press coverage worth £21,075 in first six months!

"Big Wave PR has great relationships with the regional media, and manages to pull off amazing opportunities to move our business forward."
Gavin Rebello, Partner, Patrick and Menzies/Sports-vision.co.uk