Las Iguanas

Brief: Ensure attendance of 850 influential people at the launch party to spread word of mouth.

Action:

• Agency invited wide variety of people who liked to talk: hairdressers, beauticians, salesmen, estate agents, businessmen/women.
• Invited local media to enjoy the party.
• Local celebrities invited.
• Dancers and band hired.

Results:

• 850 people enjoyed the party!
• VIP guests included: press, Olympic decathlete, Dean Macey, and members of Essex County Cricket team.
• Great restaurant reviews.

To view one of the restaurant's glowing reviews, click here..

"The party had a great vibe and will help us create excellent word of mouth."
Lucy Harwood, Marketing Manager, Las Iguanas.