Brief
Drive traffic to restaurants and build brand awareness.
Action
- Partnerships created with community groups to discuss healthy eating and fair-trade products.
- Series of competitions in local media to encourage trial and boost customer database.
- Restaurant reviews.
- Creative stunts, such as a barrel race – just as they do in Montepulciano!
- Customer Service Awards.
- Launch of I love Tutti facebook site.
Results
- Glowing restaurant reviews.
- Sales have grown exponentially year-on-year.
- Over one thousand people entered competitions!
- Customer base has grown and remained loyal.
- Shortlisted for Customer Service Awards.
- Press coverage worth £75,000!
Tutti Tuscan Grille article from the Braintree and Witham Times in PDF format
Big Wave PR has helped us reach our business objectives.”
Rob Reeley