Patrick and Menzies is an Essex-based chain of opticians, specialising in niche areas of eye care.
Brief
Build brand awareness, talk up niche areas of care, gain new business, and win awards.
Action
- Media relations campaign.
- Gain partnerships with leading sportsmen and women.
- Award applications.
- Develop website.
Results
- Won Sports Vision Practice of the Year award.
- Won eight regional business awards.
- Supported Cambridge University Boat Race Crew.
- Partnership with Olympic hurdler, Sarah Claxton and downhill skier Chemmy Alcott.
- Gained new business meetings for major new clients.
- Boosted relationships with suppliers.
- Hits on website have doubled.
- Practices have had best sales figures in the midst of a recession.
- MD now a regular commentator on eye health on BBC Essex.
- Press coverage gained every month in all target regional and national media from Essex Chronicle to the Daily Express.
Big Wave PR has great relationships with the regional media, and manages to pull off amazing opportunities to move our business forward.”
Gavin Rebello, Partner, Patrick and Menzies/Sports-vision.co.uk