Brief
Build brand awareness and launch into food service sector in just six months.
Action
- Recommended working with a celebrity chef to position brand as top end.
- Created a TNS survey on most hated household chores.
- Launched a consumer and trade media relations campaign.
- Worked with oven manufacturers to gain endorsement.
- Launched facebook site where fans downloaded pictures of their dirty ovens onto a ‘wall of shame’ to win free samples.
Results
- Launched major sponsorship deal with Jean-Christophe Novelli.
- Gained product endorsement from SMEG.
- Products trialled by 11 leading journalists.
- Gained 32 pieces of coverage.
- Media coverage reached a circulation of 3,621,340.
Big Wave PR became a part of the marketing team and their contribution was very valuable to us. I would be very happy to recommend Big Wave PR.”
Tanya Everest, Product Director, Oven Mate
