Brief
Ensure attendance of 850 influential people at the launch party to spread word of mouth.
Action
Agency invited wide variety of people who liked to talk: hairdressers, beauticians, salesmen, estate agents, businessmen/women.
- Invited local media to enjoy the party.
- Local celebrities invited.
- Dancers and band hired.
Results
- 850 people enjoyed the party!
- VIP guests included: press, Olympic decathlete, Dean Macey, and members of Essex County Cricket team.
- Great restaurant reviews.
View one of the restaurant’s glowing reviews here.
The party had a great vibe and will help us create excellent word of mouth.”
Lucy Harwood, Marketing Manager, Las Iguanas