Aardman Leprosy Gag a ‘Cruel Joke’ Says LEPRA

Big Wave PR has been supporting Colchester-based leprosy charity, LEPRA, with its campaign against Aardman and their use of a trailer which pokes fun at those affected by leprosy.

The trailer promoting Aardman’s ‘The Pirates! Band of Misfits’, due for release in March this year sees an arm fall off a crew member on a ‘leper-boat’.The scene shows the arrival of the ‘Pirate Captain’ on board a captive ship, demanding gold. “Afraid we don’t have any gold old man, this is a leper-boat,” explains a crew member. “See”, he finishes as his arm falls off.

LEPRA Health in Action has been a pioneer in leprosy prevention and control for 88 years and works with around 3,000 schools across the UK to promote an understanding of the disease. LEPRA’s president Sir Christian Bonington said, “It might make you laugh but leprosy stigma not only hurts, it is still forcing people to live a life on the fringes of society.”

Stephen Fry has added his support on Twitter – “Cheap Joke #Aardman, leprosy does not cause your arm to fall off. Let’s support @LEPRA_HinA’s battle’- and the campaign has also gained coverage in the Independent, Daily Telegraph, The Guardian, Metro, The Times, The Sun, Huffington Post, BBC Look East, East Anglian Daily Times and BBC Bristol.

To add your support, visit www.leprahealthinaction.org.

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